PRIVACY NOTICE · PDPA

How the Anson Road studio handles personal data.

This notice explains how Smart Brand Moves Pte. Ltd. collects, uses, discloses and retains personal data when you visit https://smartbrandmoves.pro, send a brief, call the studio, or write to us. We follow the Personal Data Protection Act 2012 of Singapore (the PDPA) and the advisory guidance published by the Personal Data Protection Commission (PDPC). The notice is written for a professional services studio. It covers marketing and communications work, not a consumer product and not an investment product.

Last updated 02 September 2026.

1. Organisation identity

The organisation responsible for personal data on this site is Smart Brand Moves Pte. Ltd. The studio address is 3 Anson Road, #27-01, Springleaf Tower, Singapore 079909. Telephone +65 6531 7940. General email hello@smartbrandmoves.pro. Privacy email privacy@smartbrandmoves.pro. Pages are served from a Singapore-region host. Founding year of the studio is 2026.

When this notice says “we”, “us” or “the studio”, it means Smart Brand Moves Pte. Ltd. When it says “you”, it means a visitor, a person who sends a brief, a client contact, or a supplier contact whose personal data we hold for a professional purpose.

We keep a small team. Access to personal data is limited to people who need it to reply, to run an engagement, or to keep the books. We do not operate a public directory of contacts. We do not sell lists.

2. Personal data we collect

From the contact form on /contact.php we collect the name you type, the email address you type, and the message you write. The form also records that you ticked the consent box. If a hidden fax field is filled, our handler treats the submission as automated and does not use the content for a reply. That field is a decoy for machines, not a request for a fax number.

If you write to hello@smartbrandmoves.pro we collect the address you send from, the subject, the body, and any files you attach. If you call +65 6531 7940 we collect the number presented by the network, the time of the call, and the notes we take to return the call or to open a brief. If you visit the studio we may write your name in a visitor note for that day.

When you browse the site our host may record a technical log: date and time, the page requested, a general location derived from the network address, and the type of browser. Those logs exist to keep the host stable and to investigate abuse. They are not used to build a marketing profile.

If you open the Google Maps view on the contact page, Google may collect data under its own terms. See the maps paragraph below and the cookies page.

During an engagement we may hold names, roles, work emails and work phone numbers of your colleagues, plus the brand materials you send. That material is client work product. We treat it as confidential under the terms of the engagement and under this notice when it contains personal data.

3. Purposes

We use contact-form data to read your brief and to reply from hello@smartbrandmoves.pro. That is the primary purpose of the form. We may also use the same details to propose an engagement track, to arrange a visit to Anson Road, or to send the written artefacts you asked for.

We use email and phone data for the same family of purposes: to answer, to schedule, to invoice when an engagement is agreed, and to keep a record of what was asked and what we said. We use visitor notes to know who is in the building.

We use host logs to keep the site available and to understand whether a request is genuine. We use the cookie preference described below so the banner does not repeat every hour.

We do not use your brief to send a newsletter you did not ask for. If a later project needs a new use that you would not reasonably expect, we will ask again.

Client work may include audience segmentation and a brand narrative that mention types of people. That work is about markets and messages. It is not a licence to add your personal contacts to a campaign list without a separate, lawful basis.

4. Consent and other bases

The contact form asks for consent before we store a name, email and message for the purpose of a reply. The box is empty when the page loads. You tick it on purpose. That tick is our record of consent for that submission.

When you email or call the studio, we treat the act of writing or calling as a request for a reply. We use the details you volunteer to complete that request. If you later become a client, the engagement letter and the invoices create a contract. We then hold the personal data needed to perform that contract and to keep records the law expects a professional services studio to keep.

We may also hold data where a legal duty applies, for example when a public authority lawfully asks for a record, or when we must retain an invoice for tax administration. We keep those uses narrow.

You may withdraw consent for a form reply by writing to privacy@smartbrandmoves.pro. Withdrawal does not unwind a reply we have already sent. If an engagement is live, we will tell you what we still need to hold to close the work or to meet a legal duty.

5. How long we keep data

Briefs that do not become an engagement are kept for twelve months from the last message, then deleted or anonymised. We keep them that long so a second note from the same person can be read in context.

Engagement files, including names of client contacts and the artefacts we produced, are kept for seven years after the close of the track. That period matches the way a Singapore professional studio is expected to keep commercial records. When the period ends we destroy or anonymise the personal data unless a live dispute or a legal hold requires a longer keep.

Host logs are rotated on the host’s ordinary cycle, usually within ninety days, unless we are investigating an incident.

The cookie preference key sbm_cookie is stored in your browser for thirty days. After that the banner may appear again. See the cookies page for the button labels Accept, Dismiss and Settings.

If you ask us to delete data and no legal duty blocks the request, we will complete the deletion within thirty days and write to confirm.

6. Access and correction

You may ask what personal data we hold about you and how we use it. You may ask us to correct an error. Send the request to privacy@smartbrandmoves.pro from an address we can reasonably match to the record, or write to the Anson Road address and mark the envelope for privacy.

We will respond within thirty days, or we will write to explain why a little more time is needed. If we cannot show you a record because it also contains another person’s data, we will extract what we can or we will explain the limit. There is no fee for an ordinary request. If a request is repeated in a way that overloads the studio, we will say so and propose a practical path.

You may also write to the PDPC if you believe we have not handled a request in line with the PDPA. The Commission publishes its process at pdpc.gov.sg. We would rather settle the matter with you first.

7. Cookies on this site

This site stores a first-party preference under the key sbm_cookie. The preference remembers whether you chose Accept, Dismiss, or a saved Settings choice. The retention is thirty days from the moment you choose. The preference lives in local storage in your browser. It is not an advertising identifier. It is not shared with a data broker.

The banner text on every page explains this. The buttons are labelled Accept, Dismiss and Settings. Settings opens a panel where you can allow or refuse the Google Maps embed, then Save settings. Dismiss hides the banner and leaves maps off unless you later change your mind. A fuller account sits on the cookies page.

We do not run a third-party advertising pixel on these pages. We do not use the preference to score you as a lead.

8. Google Maps on the contact page

The contact page includes an embed that shows 3 Anson Road, Springleaf Tower, Singapore 079909. The embed is served by Google. If you load that view, Google may set its own cookies and may collect a network address, a browser type, and interaction with the map. Those cookies are third-party cookies. They are governed by Google’s terms and privacy documentation, not by this notice alone.

You can refuse the embed through the Settings panel in our banner, or by dismissing the banner. You can also use a browser control to block third-party cookies. The studio address remains written in plain text on the page, so you can find us without opening the map.

We include the map as a courtesy for people who want to walk to Tanjong Pagar. It is optional. It is not required to send a brief.

9. Disclosure and processors

We disclose personal data to people inside the studio who need it for the purposes above. We may disclose it to a professional adviser (for example a lawyer or an accountant) when a matter requires it. We may disclose it when a Singapore law or a court order requires it.

The website host in the Singapore region processes technical logs on our behalf. The mail path that carries hello@smartbrandmoves.pro and privacy@smartbrandmoves.pro processes the contents of those messages so we can read them. Google processes map data if you open the embed. Each of those parties acts on its own terms for the slice of data it sees.

We do not sell personal data. We do not trade briefs as a list. If we ever appoint a new processor that changes this picture in a material way, we will update this notice and the change-log below.

10. Transfers

The studio is in Singapore. Pages are served from a Singapore-region host. Email may travel across networks that leave Singapore for a moment in transit; that is the nature of internet mail. If an engagement requires us to share a file with a client team in another city, we do so because you asked us to work with that team. We will use a method that matches the sensitivity of the file.

We do not run a hidden transfer of form briefs to a marketing platform. The form posts to send.php on this host and is mailed to hello@smartbrandmoves.pro.

11. Security

We use HTTPS on this domain. The contact handler checks origin and referer, limits how often one network address may post, and ignores decoy fields. Mailboxes are limited to people who need them. Paper briefs in the signal room are kept on the floor and are not left in a public lobby.

No method of storage is perfect. If we become aware of an incident that is likely to result in significant harm, we will assess it under the PDPA breach guidance and we will notify the people affected and the PDPC when that guidance says we must. We will write in plain language about what happened and what we did next.

12. Children

This site describes professional marketing services for organisations. We do not seek personal data from children. If you believe we have collected data from a child, write to privacy@smartbrandmoves.pro and we will delete it.

13. Links and other sites

This site links to our own pages and to a map embed. If you follow a link that leaves our host, the other publisher’s notice applies. Read it before you type personal data there.

14. How we change this notice

We will change this notice when the law changes, when our practices change, or when a processor change makes the current text inaccurate. The date at the top and in the change-log will move. Material changes will be posted on this page before they apply to new briefs. If a change affects a live engagement in a way you would not expect, we will write to the contact we hold for that track.

15. Change-log

02 September 2026 — First published notice for Smart Brand Moves Pte. Ltd. Covers the contact form to hello@smartbrandmoves.pro, telephone +65 6531 7940, the sbm_cookie thirty-day preference, the Google Maps embed on the contact page, access and correction, and the PDPC as the Singapore authority.

16. How to reach us

Privacy questions go to privacy@smartbrandmoves.pro or to Smart Brand Moves Pte. Ltd., 3 Anson Road, #27-01, Springleaf Tower, Singapore 079909. Mark the envelope for privacy. You may also call +65 6531 7940 during Monday to Friday, 09:00–18:00 SGT, and ask for the person who handles data requests.

For a wider view of your rights under Singapore law, read the materials on the PDPC website. The Commission is the authority for the PDPA. We will cooperate with a lawful enquiry from the Commission.

If you came to this page from a brief, you can return to the form or read the terms that sit beside this notice.