TERMS · SINGAPORE LAW

Terms for this site and for studio engagements.

These terms govern two things. First, your use of https://smartbrandmoves.pro. Second, the professional marketing and brand-strategy services of Smart Brand Moves Pte. Ltd. when we accept a brief and open an engagement track. A signed letter or written confirmation from the studio may add dates, fees and artefacts. If that letter and these terms clash, the letter wins for that engagement. For the use of the public site, these terms win.

Last updated 02 September 2026.

1. The studio

Smart Brand Moves Pte. Ltd. is a professional services studio at 3 Anson Road, #27-01, Springleaf Tower, Singapore 079909. Telephone +65 6531 7940. Email hello@smartbrandmoves.pro. Hours Monday to Friday, 09:00–18:00 SGT. Pages are served from a Singapore-region host. The publisher of this site is the same company.

We opened in 2026 to practise brand strategy, campaign architecture, creative direction and channel planning for organisations that want a clear brief and a usable plan. That is the positive scope of the house. When we say “the studio”, we mean this company and the people it asks to work on your track.

2. Who may use the site

The site is written for people who act for an organisation or who wish to learn how the studio works. You must be able to enter a contract under Singapore law if you send a brief that becomes paid work. You must use the site in a lawful way. You must not attempt to break the contact handler, flood the form, or scrape the pages in a way that harms the host.

Content on the site is ours or is used with permission. You may share a public page by its ordinary address. You may not copy the copy, the images or the structure into another commercial site as if they were yours.

3. Sending a brief

The form on the contact page posts to send.php and is mailed to hello@smartbrandmoves.pro. A message is a request for a conversation. It is not yet an engagement. We will reply within one business day on SGT working hours when the form is complete and the consent box is ticked. We may refuse a brief that sits outside our craft, that asks for work we will not take, or that arrives from a source we cannot trust.

A decoy field labelled fax exists to catch machines. Humans should leave it empty. If it is filled, we may treat the post as automated and still show a thank-you path so the machine learns nothing useful.

Personal data in a brief is handled under the privacy notice. Do not send special categories of data in the public form unless we have asked for them in a live engagement.

4. Scope of professional services

When we accept a track we supply marketing and communications work. That work may include a positioning framework, a brand narrative, a message hierarchy, campaign architecture, a channel mix, creative direction, audience segmentation, an editorial calendar, a brand system, a launch plan, and integrated communications counsel. We write artefacts. We hold reviews. We mark drift. We sit in the signal room on Anson Road or we join a call on SGT time.

The studio’s intended contribution is a clearer narrative and a more coherent plan. You remain responsible for the decisions you take, for the money you spend on media, for the people you hire, and for the commercial results that follow. Those results sit with your own marketing choices.

We do not, in this engagement, sell an investment product, give financial advice, or promise a rank, a lead volume, a sales figure, or a follower movement. If a written letter ever listed a number of that kind, it would still be read as a planning assumption you own, unless the letter uses different words in a way that a Singapore court would treat as a hard promise. Our ordinary practice is to keep those outcomes off the page.

The studio supplies marketing and communications work — positioning, campaign architecture and channel planning among them. Clearer narrative and a more coherent plan are the intended contribution. Specific commercial results are the client’s to own. Nothing on this site constitutes an investment offering or financial advice.

5. Opening and running a track

An engagement opens when both sides have a written confirmation: the track name, the artefacts, the working cadence, the fee, and the start. We work Monday to Friday, 09:00–18:00 SGT, unless the confirmation says otherwise. You will name an owner on your side who can decide. We will name an owner in the studio.

You will give us the material we need in time. You will tell us about legal, category or brand constraints before we write a public line. You will obtain internal sign-off. Delays on your side move dates on our side. We will say so in the move ledger rather than pretend the calendar is still true.

We may use contractors under our control. They sit inside our duty of care and our confidentiality. We remain the studio you hired.

6. Fees and invoices

Fees are agreed in writing for each track. They are not published on this site. An invoice is due on the date it states. If a payment is late we may pause the track until the account is clear. Pause time does not delete the artefacts already delivered. It does stop new work.

Expenses outside the agreed fee — for example a printer, a courier, or a room hire you asked for — are billed at cost when we have told you first. We do not add surprise lines.

Taxes are handled as Singapore law requires for the invoice in front of you. We will state them on the invoice. We do not publish a rate card on this page.

7. Intellectual property

Until invoices for a track are paid, the studio owns the working files we create. When those invoices are paid, you receive a licence to use the delivered artefacts for the brand and the territory named in the confirmation. That licence is exclusive for those artefacts in that use, unless the confirmation says the work is a shared tool.

We keep the right to our methods, our templates, and the way we run a signal room. We may show the fact of an engagement in a private conversation. We will not publish your confidential work as a case study unless you say yes in writing.

You warrant that the material you send us is yours to send, or that you have permission. If a third party claims we used your material without right, you will handle that claim and you will keep the studio whole, unless the claim is about something we added without your material underneath it.

Third-party fonts, photographs and software remain under their own licences. We will name them when they sit inside a deliverable.

8. Confidentiality

Each side will keep the other’s non-public information in confidence and use it only for the track. This duty lasts for three years after the track closes, and longer for information that is still a trade secret. It does not cover information that is public, that the receiving side already had, or that a law requires to be shown.

We may name you as a client in a private pitch if you have not asked us to stay silent. We will still keep the substance of the work quiet.

9. Public site content

The words and images on this site describe the studio as of the last updated date. They are not a catalogue you can order from without a conversation. Engagement names on the programmes page are types of work, not tickets with a guaranteed start date. We may retire a track or add a track without rewriting every older page in the same hour.

We take care with accuracy. If you find an error, write to hello@smartbrandmoves.pro and we will correct it when the correction is due.

10. Care and limits

We will perform the services with the care of a competent Singapore professional services studio in brand and campaign work. That is the standard. Advice is given for the brief you actually sent, at the time we sent it. If the facts change, you must tell us.

Our liability for a track is limited to the fees you paid us for that track in the twelve months before the claim, except where Singapore law forbids a limit (for example fraud, or personal injury we caused). We are not liable for lost profit, lost data, or a commercial result that depended on your own marketing choices. Those losses sit outside the bargain of advisory craft.

Nothing in these terms excludes liability that cannot be excluded under the Unfair Contract Terms Act or any other Singapore statute that applies to the relationship.

11. Ending a track

Either side may end a track by written notice if the other side commits a material breach and does not remedy it within fourteen days of notice. You may also end a track for convenience with fourteen days’ written notice. In that case you pay for work done and for committed costs we cannot unwind. We will deliver the artefacts that are finished and paid.

We may end a track immediately if we are asked to write a line we believe is unlawful, or if a conflict appears that we cannot manage. We will explain the reason in writing.

12. Law and forum

These terms and any engagement under them are governed by the law of Singapore. The courts of Singapore have exclusive jurisdiction, except that we may seek an injunction in another forum if that is the only practical way to protect confidential material or intellectual property.

If a part of these terms is held unenforceable, the rest still stands. A failure to enforce a right on one day is not a waiver of that right on the next.

13. Changes

We may update these terms. The date at the top will move. The new terms apply to new use of the site and to new engagements. A live track keeps the terms that applied when it opened, unless both sides agree to move.

02 September 2026 — First published terms for Smart Brand Moves Pte. Ltd.

14. Contact

Questions about these terms go to hello@smartbrandmoves.pro or to the Anson Road address. If the question is about personal data, use privacy@smartbrandmoves.pro and the privacy notice. If the question is about the small browser preference, use the cookies page.